Zurich (Switzerland), 13.8.2011. Since 1996, the event is organized by the Verein Street Parade (Street Parade Association). Today, the Street Parade has all the character of a popular festival, however legally it is still a political demonstration. This frees the organisation of security costs, among all else that the city takes under its charge.
The Street Parade continues to be one of the safest mass events in the world. This is not just a consequence of the peaceful nature of dance parades, but is also thanks to a widely thought-out prevention concept. Five to ten times more participants at the Love Parade in Berlin had to be medically treated or transported to hospital in the last few years, relative to attendance.
Clear advice on healthy behavior is part of the “do’s & dont’s” informational campaign of the Street Parade. In particular, the message “Please, NO DRUGS” was made prominent on every Lovemobile during the 2006 and 2010 event.